This was a concept that we pitched to The University of South Wales (USW), one of the UK's largest and youngest universities, faces tough competition from established Welsh institutions. Our mission was to boost awareness and showcase USW's diverse course offerings. The campaign aimed to help prospective students envision themselves in various career paths.

We used a glass panel effect in all photography to symbolise clarity and focus, with the keyword 'become.' emphasising 'be' and 'me.'

The campaign included design for hoarding boards, design for billboards, and design for posters.